crystal beasley
gleam in her eye with whiteboard marker in hand

ux
PieLabPDX Preso at WebVisions

PieLabPDX Preso at WebVisions

I presented my findings from a summer of running a sidewalk pie cart. Well, you might say it was a behavioral experiment disguised as a pie cart.

When UX could cost you a life

When designing an interface, I always strive to make my notifications accurate, timely, relevant and helpful. Never is this is critical as when someone’s life is at stake. NPR did a piece [original recording] on a Boston Globe study that indicated that in a single day at a small 15-bed unit at Johns Hopkins unit,...

Moral Hazard of Game Play or Why Foursquare is Broken

The danger of adding game dynamics to sites is that it changes the motivators for doing an action. By it’s very nature, the incentives make you more likely to do the behavior the designers are targeting. The designers think… This is great! More people are interacting with our thing we built. Fantastic! We won teh...